Why use Lighting?
True Color Representation

When it comes to delivering a sharp, crisp color accurate photo lighting is a must. Using light provides the best color representation of the space. The problem with using ambient only for photography is that different lights and the sun mixing together makes so many different color casts that editing can’t fix. Flash not only gives you perfect colors but also sharp crisp photos with perfect exposures.

For your high end clients, you definitely want to be using lighting. Elements within the space on a high end shoot require to be represented accurately so that when someone comes into the space, they can associate what they have scene digitally with what is in front of their eyes. Architects, designers, hotels, commercial spaces and luxury high end real estate are some of the few areas where lighting is a must.

Benefits of Flash Photography:

• Color Accuracy
• True Whites
• Sharp and Crisp
• Reduction of Glare
• Window Views